Job Description

Job Title: Digital Ads Manager

Job Summary:

We are seeking a Digital Ads Manager to drive customer acquisition, increase revenue, and optimize paid campaigns across platforms like Facebook, Google, Instagram, Pinterest, TikTok, LinkedIn, and YouTube. Your goal will be to maximize ROI through strategic campaign management and performance optimization.

Key Responsibilities:

• Develop full-funnel strategies for paid ads across multiple platforms.
• Manage and optimize ad campaign budgets to achieve KPIs (e.g., ROAS).
• Execute A/B tests, refine underperforming ads, and generate performance reports.
• Collaborate with teams to enhance conversion rates and create effective ad assets (images, video ads, copy).
• Stay updated on advertising trends and new technologies.

Qualifications:

• Bachelor’s degree required.
• 5-6 years of digital advertising experience, especially on Facebook, Google, Pinterest, and TikTok.
• Strong knowledge of ad platforms and campaign optimization strategies.
• Familiarity with metrics like CPM, CPC, CTR, CPA, and ROAS.
• At least 1 year of experience with video ads.
• Proficient in analytics tools (e.g., Google Analytics).
• Detail-oriented with excellent communication skills.
• Creative, data-driven, and able to manage multiple projects in a fast-paced environment.

Salary: $86k - $90k DOE

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